Raymond James National Business Conference 2014

During my 2 years with the Raymond James Canada marketing team one of my largest projects was the brand and designing of their annual National Business Conference. The theme was “Raising the Bar” and the involved parties wanted a logo that featured a “rising bar graph” as a nod to wealth management (their industry). The result was a bright, fun, Floridian coloured theme that celebrated the host city of St. Petersburg. It was a feat of coordination to receive and format all the information, headshots, titles, bios, schedules, maps, sponsorship advertisements and logos. This was one my first long-format, layout and editorial design projects, and I’m proud of how it all came together. I was fortunate enough to get to see all the branding and communications in action at the event. It was such a great time to be a member of that team!