Pillar Strategies - Brand Design

The talented Sarah Haney helps her clients build strong brands for a living and she wanted to update the logo for her marketing agency Pillar Strategies. She wanted to work in a typographic visual punn for “Pillar” in an elegant wordmark. This design utilized a modern serifed display font that I manipulated to work in a subtle column element. We also created an elegant, strong, independent logo mark (see below slideshow) showcasing the P as a stylized Pillar.